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Foxconn targets enthusiasts

The high end 'enthusiast' motherboard and graphics card markets got a boost today at Computex as Taiwanese vendor giant Foxconn announced plans for a new range of products focused on this market sector.

The high end 'enthusiast' motherboard and graphics card markets got a boost today at Computex as Taiwanese vendor giant Foxconn announced plans for a new range of products focused on this market sector.

Executives from Foxconn and its partners Nvidia, AMD, Dolby and Corsair clutched hold of five 'pillars' attached to a podium to reaffirm their partnership. Foxconn says that the new products it is introducing launch a 'new era' and mark a milestone for the company, which had virtually no presence outside of the OEM components space only two years ago.

"It is fair to say that traditionally the Foxconn name is not very well known in the enthusiast market, but we have always been extremely active in all of the technologies of this key market, while still producing products for the mainstream and value areas," said Vincent Yuan, general manger at Foxconn’s channel services division.

The first product in Foxconn's high-end range is the C51XEM2AA motherboard, which made its debut at the end of May. It supports an AMD AM2 processor socket, nVidia nForce 590 media and communications processor and can run nVidia SLI and quad configurations. Foxconn claims that the card set a world record for its performance, scoring 13,558 in benchmark tests using 3D Mark 06.

"The small things lead to much bigger things," said Brain Chang, channel products services division manager at Foxconn. "We have included many new things on this range such as dedicated power regulation; six SATA 3Gbytes/sec ports; six layer PC to reduce cross talk; a two digit LED to identify errors; on board power and reset buttons and ten USB 2.0 ports. Our emphasis is as always on quality and reliability."

nVidia spokesperson Drew Henry explained the graphic advantages that the new boards provide: "What is happening in the marketplace is the move to extreme high definition displays which require a lot of graphic power; they can deliver up to ten times the quality of taditional HD displays," said Henry.

Henry went on to explain how nVidia has worked with Foxconn to provide Quad SLI and massive overclocking capabilities on the boards, which can be controlled through a whole new BIOS system that nVidia has written, or through its N-Tune for Windows programme.

Foxconn is also adding graphics cards to its arsenal in the form of the nVidia GeForce7-series powered FV-N95M4D2-OD nVidia SLI ready model. Further details about this card will be released soon. "This is a new and growing area for us. We are going for the high end and feel that adding graphics cards to our portfolio is a natural progression and step," said Yuan.

Channel Middle East headed for nVidia rival ATI's stand and asked a girl dressed as ATI's mascot, Ruby, what she thought of the latest move by Foxconn. She just smiled.

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