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Etisalat to ‘push’ e-mail to small firms and individuals

Following the announcement last week of Etisalat and BlackBerry’s push e-mail enterprise solution for large corporates, the UAE incumbent telco is now planning to roll out a similar push e-mail service for smaller sized businesses and consumers.

Following the announcement last week of Etisalat and BlackBerry’s push e-mail enterprise solution for large corporates, the UAE incumbent telco is now planning to roll out a similar push e-mail service for smaller sized businesses and consumers.

Speaking exclusively to Windows Middle East, the business development manager of Etisalat’s corporate division, Mark Davies, confirmed that this service should hit the consumer and small business market within a couple of months, and that thsi service will not be BlackBerry handset specific.

“We've made a decision that we want to launch the Etisalat BlackBerry Enterprise Solution targeted at corporates, as Blackberry is for instance the de-facto standard in the financial world,” Davies confirmed. “That's the near term. However, we will be offering a personal push e-mail solution, targeted towards small and medium sized firms and also personal users. This should appear round about the end of the summer.”

“You'll be able to use this push e-mail service with a number of different handsets, including non-BlackBerry handsets. We find that it works most efficiently however if you keep it a whole BlackBerry experience,” Davies added.

There are now several push e-mail solutions available to users in the UAE. Microsoft’s solution for instance, works with any PDA or smartphone running the Windows Mobile 5 operating system, such as those offered to the market by i-mate. Nokia has also in recent months been pilot testing a push e-mail solution, though this has yet to see the light of day commercially.

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