Home / Consultancy takes on Emaar creative pitch

Consultancy takes on Emaar creative pitch

Property giant Emaar has hired a consultancy to manage one of its creative pitches in what is thought to be a first for the region, Campaign can reveal.

Property giant Emaar has hired a consultancy to manage one of its creative pitches in what is thought to be a
first for the region, Campaign can reveal.

The UAE-based developer has hired IK Consult to oversee the selection of an advertising agency for what Emaar calls a “major international corporate project”.

IK Consult will manage all aspects of the process for Emaar. Four agencies have been selected to take part, including incumbents Team Y&R and Face to Face, in addition to TBWA\Raad and Grey Worldwide.

The use of outside consultants to manage creative and media pitches is common in markets outside of the region.
Emaar’s decision to use IK Consult, which is the regional partner of Agency Assessments International — one the largest management consultancy’s based in the UK — is thought to be a first for the Middle East.

Details on which international project the winning agency will be working on is being kept under wraps by Emaar, but the company has projects in countries including Saudi Arabia, Egypt, Turkey, India and Tunisia.

Imad Kublawi, chief executive officer at IK Consult, refused to comment on the pitch process, but Campaign understands that the results will be announced in mid-June.

Kublawi was the former chief operating officer for JWT in the Middle East.

After leaving JWT in August last year following 16 years of service, Kublawi told Campaign that internal politics at advertisers and agencies were hampering effective brand communications.

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

CHANNEL AWARD 2018