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Wataniya outlines strong business product commitment

So far, Wataniya has introduced advanced business services such as Wmail (mobile email access), Wconnect (mobile PBX) and Wnet (mobile internet access via a data card).

Kuwait’s Wataniya Telecom continues in its efforts to secure business subscribers and this week hosted an event entitled ‘Tools for Business 2006,’ at which it highlighted the underlying business imperatives that drive its product development in this area.

So far, Wataniya has introduced advanced business services such as Wmail (mobile email access), Wconnect (mobile PBX) and Wnet (mobile internet access via a data card), which have all been launched through consecutive campaigns throughout the past year.

“Wataniya Telecom has strongly invested in solid work in transforming itself into a leading regional provider of business and public services,” says Niklas Sonkin, Wataniya’s chief strategy officer and director of B2B business. “We started by taking a leading role in bringing broadband connectivity to Kuwait, as a platform for the provision of mobile enterprise applications and acknowledging that Kuwait’s increasingly competitive business environment is driving the need for faster, more reliable, ‘anywhere’ connectivity. Today, we consider Wataniya to be the backbone of the ICT sector in Kuwait.”

Mobile penetration in Kuwait has exceeded 90%, and as such the two operators – MTC and Wataniya are working to segment the market effectively in order to maximise subscriber revenue. Having launched its Wmail email service in cooperation with Nokia, Sonkin says Wataniya is also looking at the Blackberry email solution, which UAE operator Etisalat recently announced plans to introduce into the domestic market. “Part of the business sector (in Kuwait) is demanding the Blackberry service, and we are talking about how to service those specific customers with the solution,” Sonkin explains.

Wataniya Telecom GM and CEO Harri Koponen told CommsMEA that the operator’s suite of business solutions had taken over a year to develop, and that the operator planned to continue tailoring services that would see the proportion of business subscribers in its overall base growing over time. “It has taken over a year to build up competence in business solutions,” Koponen says. “We have been the one driving the introduction of products and services, having listened to what business users needed and what equipment vendors had to offer.”

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