Home / HP kicks off regional IPG tour in Dubai

HP kicks off regional IPG tour in Dubai

HP’s biggest channel tour of the year – the 15 date regional Imaging and Printing Group (IPG) roadshow has kicked off in the UAE. The event provided a showcase for all of the group’s new product releases as well as training for channel partners.

HP’s biggest channel tour of the year – the 15 date regional Imaging and Printing Group (IPG) roadshow has kicked off in the UAE. The event provided a showcase for all of the group’s new product releases as well as training for channel partners.

The theme of the tour is ‘joining for growth’ and distributors, channel partners, retailers and employees gathered in Dubai to hear of the company’s plans for pushing business forward over the coming year.

“This is the biggest event that HP holds in the Middle East and the UAE is one of the biggest stops in the Middle East and Africa (MEA). We are introducing all of our new products in the IPG group and talking about our growth. The MEA is the fastest growing market in Europe Middle East and Africa, and last quarter was the best quarter ever for us in terms of both revenue and unit growth,” said Amr Hassan, general manger IPG group at HP.

“This is the third edition of the HP IPG technology roadshow in the Middle East. We are highlighting the need for increased collaboration and partnership with our channel to drive business and move forward. The product demonstrations and presentations will provide a real–life experience to our partners and assist in developing a proper understanding of the new technologies HP has to offer,” added Hassan.

The event featured focused presentation sessions such as ‘cost efficiency – a focus on HP’s colour printing line up’; ‘catching the wave with the right product – from all in ones to multi-function products’ and ‘print quality – laser, ink and large format printing’.

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