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Sage packs in partners for regional rewards

Software solutions vendor Sage Accpac has held its partner awards in Dubai recently. Over 70 representatives from 30 of the company’s Middle East channel partners turned up for the two-day event. The event is the first held by the vendor since a merger between the Sage and Accpac groups.

Software solutions vendor Sage Accpac has held its partner awards in Dubai recently. Over 70 representatives from 30 of the company’s Middle East channel partners turned up for the two-day event. The event is the first held by the vendor since a merger between the Sage and Accpac groups.

“Ninety percent of our partners have attended and we have given awards to partners for their support and the results of their continued investment in the company. I think we need to do these events a lot more frequently. We see that when we communicate with people and show them where we are going they get a lot more energised, and it actually has an impact on the business for us,” said Marc Van Der Ven, managing director at Sage Accpac software Middle East.

The award winners were named business partner of the year in various Sage product categories. Vision International took the Sage Abra HRMS title, Arabesque Group won the Sage Accpac ERP award, Fakhroo Information Technology and Services was rewarded for its work with Sage Accpac CRM. Solutions Middle East picked up the Sage CRM Saleslogix prize while Bader Al Mulla and Bros. Picked up the Sage Line 500 ERP award. Megasoft took the award for Sage ACT! and Software Solutions won the Sage Line 50 category.

Ummer Ragib, general manager at Vision International said: “We are very delighted, and truly honoured, to accept this award. The Sage Abra HR solution is an exciting product, and the Arabised version is opening up significant opportunities for us in the region. We’re proud to be recognized as a driving force behind its success in this market.”

Sage also announced its focus for this year will be firmly on cracking the Saudi market, with its offices in the country set to open in the next six weeks.

“This is a difficult market to crack, but that’s the reason we are going there, as because it is hard there is less competition; so we want to be inside the market offering solutions. You need to spend time actually there to understand the market. There are a lot of companies that park themselves in Dubai and sell into Saudi, but in reality the biggest opportunities are next door,” said Van Der Ven.

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