Home / Blackberry arrives in UAE following Etisalat tie-up

Blackberry arrives in UAE following Etisalat tie-up

Etisalat, which has been trialling a push email solution from Nokia for some months now, is aiming to empower business users with the Blackberry device and email system, which is developed by Canada’s Research In Motion (RIM).

UAE operator Etisalat is this evening set to announce its introduction of the Blackberry mobile email service, which allows subscribers to access their email accounts while on the move.

Etisalat, which has been trialling a push email solution from Nokia for some months now, is aiming to empower business users with the Blackberry device and email system, which is developed by Canada’s Research In Motion (RIM).

To date, Blackberry has had a limited presence in the Middle East and Africa region. In the middle of last year, Egypt-based Orascom Telecom struck a deal to support RIM’s BlackBerry wireless solutions for mobile customers across the Middle East, Africa and South Asia. BlackBerry agreed to operate on Orascom’s GSM and GPRS networks with international roaming supported in countries where Orascom already has GPRS roaming agreements in place.

Blackberry has continued to seek entries into Middle East markets having started to move outside North America, with a big drive in Europe during 2004. In preparation of the expansion into the region, RIM has added Arabic support to the firm’s software, as part of a plan whereby RIM looked to team up with 100 mobile network operators outside Europe and North America to sell its phones in 2005.

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