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Tech Access boosts its presence in Saudi Arabia

Value-added distributor Tech Access has underlined its commitment to Saudi Arabia’s buoyant IT market, announcing plans to scale up its presence in the Kingdom in order to work more closely with its in-country partner network.

Value-added distributor Tech Access has underlined its commitment to Saudi Arabia’s buoyant IT market, announcing plans to scale up its presence in the Kingdom in order to work more closely with its in-country partner network.

Tech Access had a significant presence at Gitex Saudi Arabia last month, demonstrating solutions from vendor partners including Sun Microsystems, Caspian, Symantec, Mercury, NetApp and BlackSpider.

Kamran Hussain, VP sales and marketing at Tech Access, said: “Saudi Arabia is an extremely important market to Tech Access. Our partner base in the Kingdom is growing and we are looking to recruit even more. We have now opened an office in Riyadh and have dedicated staff working in the Kingdom.”

Longer term, Tech Access is also examining the possibility of opening up a proof of concept centre in the Kingdom either in Riyadh or Jeddah, according to Hussein.

Shomail Ghalib, managing director at Tech Access, said: “The regional market for IT services is booming, especially in Saudi Arabia where IT spending is expected to cross over US$6 billion in 2006, up from analyst estimates of US$3.2 billion in 2005. The Kingdom’s massive public sector outlay represents huge growth opportunities for vendors and resellers and we have seen considerable growth for Tech Access and our growing partner community.”

During Gitex Saudi Arabia, Tech Access executives briefed the in-country partner network on the strategy for the year ahead. “By meeting our customers and partner community, and listening to their feedback on emerging market opportunities, we hope to discover new business openings from which all our vendors will benefit,” added Ghalib.

“The real value of Tech Access lies in the expertise we have built up in the Middle East, and the close relationships we have created with each channel partner. Gitex attendees had a chance to see first-hand how we approach our sales and marketing strategy, and hopefully gain an insight they can incorporate into their own business,” continued Ghalib.

“We see tremendous growth in outsourcing services, banking solutions and the storage sector in 2006. Tech Access is proactively building a team to handle all aspects of outsourcing needs and at the same time ramping up expertise in other areas including core banking solutions. We plan to work very closely with channel partners to backfill their IT solutions and service requirements,” he concluded.

According to Hussain, more vertical markets such as financial services, healthcare and government are starting to invest heavily in IT solutions in the Kingdom in addition to the massive market for oil and gas solutions. During Gitex, Hussain also revealed that Tech Access is in the final stages of fleshing out a deal to distribute Huawei-3Com’s range of data communications networking products in the region.

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