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Toshiba forecasts bumper first quarter in Saudi

Regional notebook powerhouse Toshiba is predicting strong sales in Saudi Arabia ahead of the publication of official first quarter 2006 shipment figures from research house IDC. Toshiba claims to have almost tripled notebook sales year-on-year in the Kingdom during the first three months of 2006.

Regional notebook powerhouse Toshiba is predicting strong sales in Saudi Arabia ahead of the publication of official first quarter 2006 shipment figures from research house IDC. Toshiba claims to have almost tripled notebook sales year-on-year in the Kingdom during the first three months of 2006.

The vendor, which has a strong presence at Gitex Saudi Arabia through its in-country distribution partners and retailers, sees the Kingdom as a strategic market in the wider Middle East context. According to Toshiba, a consumer propensity to replace desktops with notebooks coupled with strong public sector investment are driving forces behind the growth of the market in Saudi Arabia.

Speaking at Gitex, Samer Sayed, sales and marketing manager at Toshiba Saudi Arabia, said: “We expected the growth to continue in 2006 and Gitex Saudi is confirming our analysis of the market. Saudi is a thriving economy and one that is keen to move fast in collaboration with technology innovators like Toshiba.”

“Following the positive fourth quarter 2005 IDC results, we expect the first quarter of 2006 to confirm the growth in the Saudi market for Toshiba,” he added. “A dedicated focus for the Kingdom allowed us to work on innovating our local sales and marketing strategies and to develop a solid channel network as well as winning partnerships with both our business-to-business distributor ABM and our retail partner Jarir.”

Toshiba now plans to drive even further into the SMB segment through innovative channel programmes and activities. “For the rest of 2006 we plan to continue the good work with our existing partners and to strengthen our tier two relationships so that we get even closer to our customers. It is clear now that Toshiba is firmly positioned at the top of the industry and we fully intend to remain there and continue growing above the market average,” concluded Sayed.

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