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Telcos connect with customers

Saudi Gitex 2006 will be a significant one for the monopoly fixed line provider STC as well as the incumbent mobile operators Al Jawal and Mobily, given the recent confirmation from the state regulator CITC of its intention to licence additional fixed and mobile licences before the end of the year.

Saudi Gitex 2006 will be a significant one for the monopoly fixed line provider STC as well as the incumbent mobile operators Al Jawal and Mobily, given the recent confirmation from the state regulator CITC of its intention to licence additional fixed and mobile licences before the end of the year.

With even more competition on the horizon, the battle for customers is expected to intensify even further in the Kingdom. The operators will be out in force looking to showcase the quality of their services during this year’s show. Much of STC's presence at the exhibition is aimed at communicating its significant achievements over the years and highlight the substantial progress it has made in adding over 12 million mobile subscribers to its Al Jawal network.

The energy that increased competition has injected into the Saudi Arabian mobile communications sector is reflected across all the traditional indicators of this development, from a reduction in prices to an increase in services and a greater focus on customer satisfaction and retention levels.

Last June, a month after Mobily had burst into the Saudi market, the operator launched a major promotion designed to provide all prepaid and postpaid subscribers with 56 free talking minutes and 56 free SMS every month for one full year when calling Mobily to Mobily.

Such innovative offers forced the incumbent to formulate value-driving offers of its own, and it is a situation that has helped Saudi develop into a 14-million plus mobile subscriber market by the beginning of this year, with Mobily counting over three million users in less than nine months of operation.

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