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AMD pledges to educate partners on its solutions

Components vendor AMD will once again be making an appearance at Gitex Saudi Arabia to proactively promote its solutions and benefits to local and international customers.

Components vendor AMD will once again be making an appearance at Gitex Saudi Arabia to proactively promote its solutions and benefits to local and international customers. During the show, the firm will be participating with its channel partners to promote AMD-based solutions and their benefits to consumers, small and medium businesses as well as enterprise customers.

According to AMD, its approach to the market is to learn what the specific needs and requirements of its customers are.

“We believe that Gitex Saudi Arabia provides an excellent platform for AMD to understand — from our partners — what the needs of Saudi Arabian customers are, thus enabling AMD to better align our solutions to the real needs of the region,” states Gaith Kadir, general manager of AMD for the Middle East and Africa region.

In terms of business goals for the Saudi market, Kadir reveals that educating AMD partners and customers about the advantages of its technologies was number one on its list. The firm also aims to work with the government and other semi-government organisations to widen the adoption of the internet under its 50x15 initiative, which aims to see 50% of the world’s population adopt the internet by the year 2015. Additionally, AMD plans to work with local system builders and PC makers to develop solutions specifically for the needs of the Saudi Arabian market.

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