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Intel lands in Lagos

Components giant Intel has once again demonstrated its zeal for targeting new markets, opening an office in Nigeria to serve the West African market.

Components giant Intel has once again demonstrated its zeal for targeting new markets, opening an office in Nigeria to serve the West African market. Intel plans to increase its presence in West Africa and enhance support for resellers, integrators and channel members.

John Davies, VP of the sales and marketing group and general manager of the customer solutions group at Intel, said: “The inauguration of this office in Lagos is testimony to the potential of the Nigerian market and our growing focus on West Africa.”

“We are confident that our presence in Nigeria will allow us to work more closely with regional governments and market players to help enable the IT economy and promote the development of the IT sector and driving ICT education in West Africa,” he added.

“Intel has always been active in West Africa through our work with the local channel,” continued Davies. “We are also actively involved with international hardware and software vendors and well as independent software developers to help create state of the art solutions in the region for the region.”

Sam Mensah, business development manager for Intel’s sub-Saharan African team, added: “A key focus of out team in Nigeria will be the channel. We want to continue to develop our distribution network and increase our technical and marketing support activities for channel members to help them cater to the growing need for technology platforms in the region.”

During his visit to Nigeria, Davies was also involved in a number of digital transformation initiatives including the signing of a Memorandum of Understanding with the Ministry of Education to further the cause of integrating modern IT into the country’s education strategies. Intel is also finalising details of its ‘Teach to the Future’ programme in Nigeria.

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