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Natura Bissé plans Gulf push

Spanish skincare cosmetics company plans to drive sales across the Middle East.

Natura Bissé International SA, a Spanish manufacturer of luxury skincare cosmetics, is planning to increase its exports across the Middle East after appointing Nayton Cutiño as export area manager.

Cutiño joins the company having worked for more than two years as sales and marketing manager with Natura Bissé’s distributor for the GCC region. Cutiño introduced the brand to the GCC market, and is now planning to further drive sales of the brand across the region.

“The intention is to increase the retail network geographically by entering Kuwait and Oman,” Cutiño said. “Our retail presence will always be strategically determined based on our brand positioning.

Cutiño will now be responsible for all of the Middle East, the sub continent, and Turkey and Greece. “Natura Bissé are currently under negotiations to enter into the Levante region for immediate retail expansion, and at the same time countries like India and Turkey have been highlighted as new markets with tremendous potential for the retail sector,” he said.

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