AMD to take on 'Core Duo'
AMD plans to launch its new Turion X2 64 processors – a dual core version of its existing line of mobile CPUs – on the 9th of May
AMD plans to launch its new Turion X2 64 processors – a dual core version of its existing line of mobile CPUs – on the 9th of May. Notebooks featuring the new chips are expected to go on sales soon after this.
Clock speeds are expected to start at 1.6GHz and top 2.2GHz. Like existing Turion chips, the new processors will offer 64-bit software support and are expected to feature 2Mbytes of L2 cache.
The firm reckons its new line will help it compete better in the mobile market where Intel’s Centrino – recently updated with ‘Core Duo’ dual-core processors - is currently the platform of choice. AMD plans to price the processors very aggressively in order to boost sales and its market share.
To counter this, chip giant Intel is expected to announce price cuts prior to AMD’s launch. According to news site www.digitimes.com, the cuts are due this month and could range from between 13% to 50%. Intel is also said to be penciling in further reductions for the third quarter of the year.
The duel will be a tough one for AMD, as Intel has a launch advantage and owing to its upcoming price reductions, could then have a price advantage too. This is in contrast to the desktop segment where AMD launched ahead of Intel with 64-bit software support, dual-core processors and lower price points.