Iranian music house invests in Neve
Iran-based music production house, Bell Studios, recently invested in AMS Neve’s 88R — a large scale analogue music recording and mixing console.
Iran-based music production house, Bell Studios, recently invested in AMS Neve’s 88R — a large scale analogue music recording and mixing console. The console, which features the latest components that will enable it to produce high quality sound, is an upgrade from a previous version that Bell Studios owned.
“Bell Studios had a Neve in the past. They looked at other systems but in the end, it had to be a Neve were Mr. Chavoshi, the owner’s exact words,” says Michael Cluskey, regional sales executive for AMS Neve.
Cluskey adds that Neve has completely repositioned its pricing now and made Neve consoles more affordable to the industry. “Everybody says we are too expensive but we have repositioned our pricing now and our consoles begin at US $100,000,” he explains. “Our consoles are still manufactured in the United Kingdom. However, we have now invested in new production techniques such as the latest pick-and-place robotic technology for manufacturing and this has enabled us to bring our pricing down a fair bit.”
He also adds that Neve now has a local presence in the Middle East through the Dubai-based SAE Institute, which means regional clients can look forward to better local support. “Neve consoles have been used extensively in the Middle East. Dubai TV has a Neve as do several companies in Egypt and Jordan. Most of them here have been running their Neve consoles since the 1970s. We are now trying to get the word out to Middle East broadcasters, film customers and the music industry here that we have an office in the region, with local Neve presence and support,” he adds.
The SAE Institute in Dubai has just stocked up on a Neve console while Gulf Media in Kuwait recently invested in Neve’s Libra console.