Home / BBC Arabic radio attracts Arab youth

BBC Arabic radio attracts Arab youth

BBC Arabic radio has launched an interactive road show of events in five locations across the Arabic-speaking world to encourage young people to debate the key issues which affect their daily lives.

BBC Arabic radio has launched an interactive road show of events in five locations across the Arabic-speaking world designed to involve young people and encourage them to debate the key issues which affect their daily lives and their long-term future.

Your future, who decides it? launched in Cairo with interactive booths and conversation-promoting materials at places where young people mingle, such as universities, shopping malls, gyms and coffee shops. On February 20, Cairo University hosted a debate on marriage, which was broadcast live on BBC Arabic radio.

The programme has now proceeded to Jordan, Sudan, the West Bank, and Syria urging debate around a range of national and social issues relevant to young people.

“We have made several changes to the Arabic service over the past two years which make the output more accessible and appealing to younger people in the Middle East and North Africa,” says Jerry Timmins, regional head, BBC Middle East. “This is the generation that will increasingly expect their news provision to be multimedia, accessible and relevant on a variety of platforms 24 hours a day so we are reaching out to them.”

Speaking about the programme, Hosam El Sokkari, head of BBC Arabic service, adds: “Across the Arabic-speaking world, young people are in the majority but usually have a minority voice. This programme ensures we hear that voice. We are taking BBC Arabic to them so we can access their views directly.”

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.