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Industry ‘must look to self-regulation’

The new IAA president has called for greater efforts to be made towards self-regulation of the advertising industry.

The new IAA president has called for greater efforts to be made towards self-regulation of the advertising industry.

The message from Joseph Ghossoub, CEO of The Holding Group, came as he delivered his welcome speech on the first day of the International Advertising Association 40th World Congress held in Dubai.

Ghossoub also urged the IAA to make itself more relevant. “I want to push for greater self-regulation in the industry so that as we move forward our role in the modern marketplace evolves with us,” he said. “We need to inspire confidence in our consumers, and taking the lead in forming a framework of rules is far better than having one imposed on us. I would urge you to be part of this discussion and debate over regulatory threats and opportunities, wherever you are.”

Ghossoub’s call to boost self-regulation was echoed by the legal adviser to one of the world’s largest ad networks.
Carla Michelotti, executive vice president, general counsel at Leo Burnett Worldwide, told the congress that if the industry does not get its own house in order, more restrictions could be imposed.

“We need to plan to create the fabric of self-regulation and wrap it around this industry,” she said. “The care of this industry cannot be delegated — self regulation starts at home; it starts with us.”

Speaking later at a press conference, Ghossoub said that it was important for the IAA to undergo reform.

“What is at stake is that it stays the way that it is, which is not bad, but it can be better. If you keep doing the same thing without any look-back or any improvement, the result is that you keep doing the same thing time after time.”

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