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3Com enhances EMEA partner programme

Networking vendor 3Com has rolled out a series of improvements to its Europe, Middle East and Africa (EMEA) focus partner programme. The new programme aims to reward partners on their commitment to selling 3Com solutions and also their level of expertise.

Networking vendor 3Com has rolled out a series of improvements to its Europe, Middle East and Africa (EMEA) focus partner programme. The new programme aims to reward partners on their commitment to selling 3Com solutions and also their level of expertise.

Like many other partner programmes now available in the market, 3Com’s enhancements to its channel model will also offer partners incremental rewards and benefits as they increase their investment in selling 3Com products and solutions.

“Our channel partners are our greatest advocates,” said Paul Ros, 3Com’s VP and general manager of the EMEA region. “The enhancements we have made to the focus partner programme empower them to more effectively sell 3Com and profitably grow their business around our products and solutions.”

As part of the enhanced programme 3Com has also created a new internal business partner organisation (BPO) focused on supporting 3Com’s existing channel and global alliance base, as well as expanding the vendor’s relationships with strategic partners. Industry veteran Curt Fisher heads the new EMEA BPO team, which will support enterprise and SMB sales efforts across the theatre.

“These enhancements further demonstrate our commitment to our partners through recognition and reward for investment in selling 3Com,” said Fisher. “This is a significant milestone in the continued evolution of our focus partner programme — a programme that has been built by partners for partners.”

“With 3Com, partners have more opportunities to sell, are more knowledgeable about 3Com products and solutions, and are more motivated, which means customers enjoy a valuable relationships with the partner and 3Com,” he added.

Enhancements to the programme include a points-based system of attaining various partner levels in the programme; specialisation categories; an updated rebate programme, more opportunities to obtain marketing development funds and improved partner tools. Additional programme components include automated lead distribution, management systems and deal registration, which will be added in the coming months.

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