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Leo Burnett’s Riyadh MD moves client side

Ahmad Abuljobain, the managing director of Leo Burnett in Riyadh, is leaving the agency he has been with for five years to move into a marketing role.

Ahmad Abuljobain, the managing director of Leo Burnett in Riyadh, is leaving the agency he has been with for five years to move into a marketing role.

Raja Trad, chief executive officer at Leo Burnett Middle East, confirmed Abuljobain’s departure and announced that Karl Salibi, from the agency’s Dubai office, has been appointed to replace him, Campaign can reveal.

Abuljobain will become the vice president of marketing at Sharjah-based real estate firm Tameer. He leaves his post at Leo Burnett on Wednesday, and will start his new job in early December.

“I would not have left Leo Burnett for any other ad agency, but I’m going client side,” Abuljobain said.
“I would not have gone so quickly had I not felt Karl was better qualified for this agency than me. He has great credentials.”

Paying tribute to Abuljobain, Trad said: “We are sorry to see him go.

“Ahmad has done a wonderful job in Riyadh. He showed a strong commitment to Leo Burnett and added value to all our clients. It has not been easy to replace him.

“Karl has been with Leo Burnett for ten years and has shown to be very strong in terms of both local, regional and international accounts. He is the right person to take on this challenging role and help drive the agency forward.”

As well as managing Leo Burnett’s creative operation, Salibi will oversee PR agency Manning, Selvage & Lee.

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