Home / MobileCom Jordan picks Ericsson for push e-mail

MobileCom Jordan picks Ericsson for push e-mail

MobileCom, a leading cellular operator in Jordan, has selected Ericsson’s push e-mail solution to provide its subscribers with a range of value-added professional mobile services. The Ericsson Mobile Organiser (EMO) solution offers ‘push’ access to personal information management applications (PIM).

MobileCom, a leading cellular operator in Jordan, has selected Ericsson’s push e-mail solution to provide its subscribers with a range of value-added professional mobile services. The Ericsson Mobile Organiser (EMO) solution offers ‘push’ access to personal information management applications (PIM).

MobileCom claims that its deal with Ericsson has the potential to break new ground in the provision of mobile data services in the Middle East region. Ericsson’s three-year contract with MobileCom is the first of its kind in Jordan. When up and running, the new service will let MobileCom offer its subscribers wireless access to personal and business e-mail and other PIM data, such as calendar and contacts, while on the move.

Mickael Ghossein, CEO at MobileCom, said: “MobileCom is proud to offer push e-mail to its customers, adding yet another achievement to its distinguished track record. With Ericsson’s EMO, the company will provide a fast and timely service, allowing users to gain full control over their office e-mail software by just using their mobile phones.”

The service delivery of push e-mail and PIM will be secured through an Ericsson-hosted service, allowing MobileCom to focus on marketing and customer-related issues. Ericsson will take responsibility for the continuous high functionality and reliability of the service, making an immediate commercial launch possible.

Antoine Nehme, country manager at Ericsson Jordan, added: “Providing EMO in Jordan is considered one of the many continuing successes Ericsson has achieved throughout its partnership with MobileCom. We continue to build the MobileCom network to be one of the most advanced in the region.”

“MobileCom is evolving its market vision in line with the fast development of the Jordanian society and Ericsson’s service allows them to focus particularly on corporate and enterprise customers, a target that remains the most valuable customer segment for mobile operators,” he added.

EMO links mobile phones and other handheld devices instantaneously and directly with web-mail applications by activating GPRS/EDGE technologies. The service will be integrated, hosted and managed from Ericsson’s operations centre in Rome.

Hosting has become an important part of Ericsson’s managed services offering. The company claims that the global trend towards managed services is accelerating as operators and vendors work in partnership to reduce costs and bring new services to market as quickly as possible. Ericsson now claims to have announced more than 50 managed services contracts with operators around the world.

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