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Tejari strikes Oman deal

Middle East online marketplace Tejari has struck a partnership with Omania E-Commerce, an associate of OmanTel, to launch Tejari Oman and bring the benefits associated with electronic procurement processes to the Sultanate.

Middle East online marketplace Tejari has struck a partnership with Omania E-Commerce, an associate of OmanTel, to launch Tejari Oman and bring the benefits associated with electronic procurement processes to the Sultanate.

According to Tejari, the new franchise will enable both government departments and private organisations to source goods and services through the online trading hub, enhancing transparency and lowering the costs associated with paper-based procurement processes.

With Omani officials hoping to finalise a Free Trade Agreement (FTA) with the US, the launch of Tejari Oman is a timely boost to the Sultanate’s efforts to enhance trade liberalisation and develop e-government practices.

“The timing of Tejari Oman is ideal given the demand for increased transparency in trade from both the public and private sectors,” said Tariq Al Amri, VP at OmanTel and chairman of the new venture. “Tejari Oman will contribute significantly to Oman’s e-government initiatives while enabling its members to cut the time and costs traditionally associated with the procurement function.”

Tejari plans to open an office in Oman and develop relationships with procurement managers from Oman’s major industries and ministry officials. Tejari expects early adopters of its new in-country service to include customers from the aviation, telecoms and energy sectors.

“There is already a considerable amount of understanding in this market about the advantages of trading online — Oman’s largest organisations have been anticipating the launch of Tejari here, given our close ties to the other GCC countries where Tejari operates — so we expect a rapid adoption of the new marketplace,” Al Amri added.

The new partnership was finalised during a meeting between OmanTel’s Al Amri and Tejari’s recently appointed CEO, Omar Hijazi. Once its staffing, marketing and licensing requirements are established, Tejari Oman expects to up and running by late 2005.

“In direct response to customer feedback, regional and international expansion are among my core objectives for the next twelve months. Bringing Oman into the Tejari network of operations complements our existing offices in the GCC and Levant while providing new trading opportunities for our members,” Hijazi commented.

“We welcome our new partners to the Tejari family – the power of Tejari is driven by its network. Not only does OmanTel have demonstrated expertise in telecommunications and internet service provision, it is also a privatised organisation, lending a strong element of neutrality to Tejari Oman that should attract both commercial and government interests,” concluded Hijazi.

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