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Microsoft bridges the Gulf, reshuffles execs

Microsoft is ringing the changes for its Middle East operations. The software giant is bringing its North and South Gulf subsidiaries together and shuffling the ranks of its senior regional executives.

Microsoft is ringing the changes for its Middle East
operations. The software giant is bringing its North and South Gulf subsidiaries together and shuffling the ranks of its senior regional executives.

The company said the merging of its subsidiaries would
allow it to strengthen its partner and customer services in the key markets.

Microsoft’s Middle East operations had previously consisted of five separate units; the two Gulf regions, Saudi Arabia, Egypt and East Mediterranean.

Microsoft South Gulf covered Oman, Pakistan, Yemen and the UAE; with the North’s coverage including Kuwait, Qatar and Bahrain.

“Grouping these two regions allows Microsoft to
create a much stronger Gulf operation, enabling us to make more specialised resources and expertise available to our customers and partners while also retaining the breadth of our presence in the region,” said Ali Faramawy, vice president, Microsoft EMEA.

The move should help to allay concerns from some of
Microsoft’s regional partners, who had been unhappy about having to negotiate separate distribution contracts and
purchase stock separately for different territories.

Microsoft has also announced some change in roles for its senior staff.

Abdullatif Al Mulla, formerly general manager of Microsoft South Gulf, takes the role of general manager, strategic business development for Gulf and Pakistan.

Samer Abu-Ltaif, general manager of Microsoft North Gulf has been promoted to the post of regional director of the enterprise and partner group for Microsoft Middle East and Africa; while Charbel Fakhoury, the current general manager of Microsoft Eastern Mediterranean will take on the role of general manager, Microsoft Gulf.

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