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Enterprise IG points the way to Shangri-La

Enterprise IG, the global brand agency, has been appointed to design and develop signage and wayfinding solutions for the Shangri-La Barr al Jissah Resort and Spa, currently under development in Oman.

Enterprise IG, the global brand agency, has been appointed to design and develop signage and wayfinding solutions for the Shangri-La Barr al Jissah Resort and Spa, currently under development in Oman.

The Shangri-La Barr Al Jissah Resort & Spa, Oman, is nearing completion in an isolate bay located outside Oman’s capital city, Muscat, therefore effective signage is now of prime importance.

The Shangri-La Barr Al Jissah Resort & Spa comprises of three five-star hotels, a Chi Spa and Omani heritage village, all spread across landscaped grounds and boasting a private beach cove at the foothills of the Omani mountains.

The signage and wayfinding elements of the resort are key for such a large-scale project, as they need to deliver a concise and accurate solution that allows guests at the resort to easily navigate their way within the intricate complex. Second to this, the wayfinding philosophies and design elements of the project are to reflect the Omani culture and intrinsic positioning of the resort without being intrusive or imposing.

“We are pleased with the growth of our continuing relationships with the most prestigious developers and operators in the region,” said Hermann Behrens, managing director, Enterprise IG Middle East. “Partnering with our clients allows us to offer our global experience in developing appropriate solutions to the theming and positioning of these projects.”

Enterprise IG has a number of ongoing projects in the leisure and destination, banking and finance, real estate sector and other key sectors across the MEA region and has recently strengthened their Middle East presence with offices both in Dubai and Cairo.

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