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ITP Business to renew taxi deal

ITP Business, publisher of Gitex Times, has renewed its deal with Dubai Transport to ensure attendees to this year’s show will be able to read the hottest news before they get to the event. In addition to the 100,000-plus copies of the Gitex Times being distributed at Gitex and hotels surrounding the show, the title will now be in taxis taking attendees to and from Gitex.

ITP Business, publisher of Gitex Times, has renewed its deal with Dubai Transport to ensure attendees to this year’s show will be able to read the hottest news before they get to the event. In addition to the 100,000-plus copies of the Gitex Times being distributed at Gitex and hotels surrounding the show, the title will now be in taxis taking attendees to and from Gitex.

“Visitors to Gitex need information to ensure they make the right purchasing decisions,” says Walid Akawi, senior vice president of publishing at ITP. “By reading Gitex Times over breakfast at their hotel, in the taxi on the way to the show, while waiting in line or even while walking around the event itself, visitors will have all the information they need.”