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Readers urged to subscribe at show

In addition to a cracking read, ITP Business is set to offer Gitex delegates the opportunity to win Creative MP3s as it embarks on a massive subscription drive

ITP Business will stage a massive subscription drive over the five days of Gitex 2005 as it looks to both enhance and refine its already impressive subscription lists for its growing stable of titles.

To help it in its goal this year, the Middle East’s largest information technology and business publishing house will have two dedicated stands, which will be located in the Sheikh Rashid hall and hall three.

It will also have over fifteen distribution points at the tradeshow, including two in the main concourse areas of the Dubai World Trade Centre, outside of the show’s main entrances, and in several of the exhibition’s car parks.

ITP Business’ experienced staff will be on hand to guide show visitors through the new and improved subscription process. What’s more, lucky readers and would-be subscribers will get the opportunity to win a host of great prizes, including MP3 players from Creative and CD/DVD holders.

“We look forward to seeing our existing subscribers at this year’s show, as well as welcoming many new readers,” says Walid Akawi, senior vice president of publishing at ITP. “ITP Business’s magazines are undoubtedly the best in their fields, and I encourage show visitors to speak to our subscription staff and sign up for the magazines that interest them,” he adds.

Staff will be offering visitors to the show free subscriptions to ITP Business’s controlled-circulation titles, including Arabian Computer News (ACN), IT Weekly, Network Middle East (NME), Channel Middle East, Channel Arabic, and Comms Middle East & Africa, while subscriptions to the region’s highest audited circulation computer magazine, Windows Middle East, will be offered at their lowest price ever.

Both the English and Arabic editions of Windows Middle East will also be the focus of ITP Business’s presence at Gitex Computer Shopper this year. In addition to offering its special Shopper publication, the publishing house will be offering cut-price subscriptions to the thousands of people who visit the show. “Windows Middle East has always, since its launch, been the most popular consumer IT magazine in the Middle East in English and Arabic. At Gitex we will be offering the most competitive subscription rates for new and existing subscribers,” says Akawi.

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