HBG Holdings signs Young’s
HBG Holdings, a Dubai-based FMCG company, has signed a distribution agreement with Young’s Food Products, a food producer in Pakistan.
HBG Holdings, a Dubai-based foodstuffs distributor, has signed a distribution agreement with Young’s Food Products, a food manufacturing and processing company in Pakistan. HBG says this will be the first of a number of deals with local FMCG companies.
“Young’s Food Products is one of Pakistan’s biggest food manufacturing and processing companies, and has been exporting its line up of products across the world to Bangladesh, Oceania, the GCC region, Africa, Europe and North America,” said Khalid Salamat, director of marketing, HBG.
“Under the terms of this agreement, HBG will exclusively market and distribute the company’s ‘French’ brand of mayonnaise, honey and chicken and sandwich spreads, along with its Shangrila brand of exquisite Oriental sauces and a wide variety of exotic pickles across the UAE, Oman, Jordan and Qatar.”
HBG already has partnerships with several international and regional brands, including Kraft Foods, Unilever, Kellogg's, Wrigley, Heinz, Chupa Chups, Hero, California Garden, Diamond, Sanita and Najjar Coffee.