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Dnata joins The Bank

World of Events, Dnata's events marketing and management division, has signed a representation agreement with London-based creative agency The Bank to develop “imaginative” event management solutions in the region.

World of Events, Dnata's events marketing and management division, has signed a representation agreement with London-based creative agency The Bank to develop “imaginative” event management solutions in the region.

The Bank, which was responsible for Eithad Airways launch ceremony, and is currently working on the launch of The Aspire Sports Academy in Qatar, will work across the Gulf and Middle East.

“The Bank UAE will address the current vacuum in the region that is in urgent need of inspired, imaginative and integrated events management solutions,” Gary Chapman, president at Dnata and associated companies.

“With its spectacular developments in business, trade and tourism and the increasing presence of world class firms, Dubai and the region as a whole are ripe markets for creative launch campaigns, entertainment, congresses and other events. The Bank UAE will usher in a new era in the industry, rooted in innovation, spanking new themes and a thorough understanding of the culture and philosophy of this market.”

Two creative and production specialists from The Bank London will be bought over to head up the new project, and will be responsible for business development, account management as well as production and implementation of events.

Rob Boughton, director of The Bank London said: “We are very excited by the enormous potential in the region. The Bank UAE’s creative talents are set to have tremendous impact in a market that is developing rapidly and becoming highly sophisticated.

“We are also proud to be entering this strategic business alliance with World of Events with its infrastructure, reputation, marketing and management talents and regional market expertise, which combined with our own strengths and skills create powerful synergies that will benefit our customers.”

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