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Motorola to turn heads with SLVR

Buoyed by a rise in handset shipment market share in 2Q05 to more than 18%, Motorola is looking to utilise the forthcoming Gitex to highlight mobile handset models that the company hopes will continue to build on the success of its RAZR range of devices. The US vendor plans to showcase its newest line of mobile devices including the Motorola SLVR V8 and the PEBL V6. It is hoped that the SLVR range of devices will evolve the market for handsets with a ‘candybar’ form factor.

Buoyed by a rise in handset shipment market share in 2Q05 to more than 18%, Motorola is looking to utilise the forthcoming Gitex to highlight mobile handset models that the company hopes will continue to build on the success of its RAZR range of devices. The US vendor plans to showcase its newest line of mobile devices including the Motorola SLVR V8 and the PEBL V6. It is hoped that the SLVR range of devices will evolve the market for handsets with a ‘candybar’ form factor.

“We shipped 750,000 RAZR devices in the first quarter of the handset’s launch, then doubled that to 1.5 million in the second quarter of shipping and we are looking to replicate that same appeal with the new lines,” says Ron Garriques, president of Motorola Mobile Devices Business.

Motorola also plans to utilise Gitex to liase with the Middle East’s enterprise community, including telecoms providers to which the vendor will highlight its mobile broadband offerings including WiMAX. Based on open standards for transmission and infrastructure, Motorola’s WiMAX protocol increases network flexibility and adoption of technology by enabling multi-vendor devices to communicate, reducing costs and delivering a step change in performance through broadband speeds.
“WiMAX enables local operators to offer broadband services to consumers when and where they want them at an affordable cost. Our WiMAX solution is also carrier-class so as demand grows operators will be able to easily scale their offering. WiMAX also opens up the market to new operators who want to offer wireless services,” says Ali Amer, director of sales in the Middle East, North and French Africa region, Motorola Networks.

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