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Belkin to build local momentum

Networking vendor Belkin is primed and ready to display the true breadth of its product portfolio at this year’s exhibition. The company plans to generate customer awareness and also make contact with potential partners that can build on the sales momentum Belkin has already developed in the Middle East.

Networking vendor Belkin is primed and ready to display the true breadth of its product portfolio at this year’s exhibition. The company plans to generate customer awareness and also make contact with potential partners that can build on the sales momentum Belkin has already developed in the Middle East.

“This is the second time in three years that we will have a dedicated Belkin stand. It is also worth noting that one of our Dubai-based distributors will also be displaying Belkin products at the show. We are working carefully to ensure that they display different Belkin products to the ones that we will showcase, meaning visitors get the chance to inspect the widest possible range of Belkin products in one place,” says Andre Van Rensburg, Middle East and Africa manager at Belkin.

Belkin remains focused on building both product and brand awareness in the Middle East. The company is developing a channel strategy that will allow it to reach out to a broad cross-section of customers including not just consumers but also SMBs.

“I believe there is huge opportunity in the market for Belkin,” says Van Rensburg. “We are putting in a lot of effort to create more brand awareness and generate product interest. Wireless technology is taking off and many people are interested in this space. Belkin also has many products focused on the audio-visual sector — there is a buzz in this region about setting up home theatre and home entertainment systems so that is another market we are very excited about trying to capitalise on,” he adds.

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