Event organiser appoints Lebanese agent
The Domus Group has appointed an agent to push its forthcoming Media and Marketing Exhibition to Lebanese firms
The Domus Group has appointed an agent to push its forthcoming Media and Marketing Exhibition to Lebanese firms.
Xibits, a sister business of Dubai-based Channels Exhibitions, is charged with attracting local businesses to attend the show, which takes place from November 7-9 at the Dubai International Exhibition Centre.
“Lebanon has one of the most well established media industries in the region, with distinctive qualities and high standards,” said David Domoney, managing director of Domus Group.
“For this reason, it is important that the Lebanese industry becomes a vital part of the Media and Marketing Show.”
Suzie Chammas, managing director of Xibits, added: “Lebanon’s industries have benefited enormously from displaying their talents to regional markets, allowing them avenue to new markets and growth opportunities.
“The country’s marketing industry understands and keenly appreciates the value of participation in shows such as this.”
Domus marketing director Guy Guillemard warned that an integrated approach was crucial to the region becoming a serious media player on a global scale.
“The Middle East industry needs to stop taking a piecemeal approach and start considering itself as an integrated community pursuing common standards and global best practices,” he said.