The Middle East’s mobile lifestyle
The promise offered by IT vendors to deliver ease of use and flexibility via wireless laptops is one they have lived up to in the Middle East, according to research by Intel.
Users throughout the region believe the arrival of slim and lightweight wireless laptops two years ago has helped them in accessing and using information in their day-to-day activities.
Approximately 88% of the respondents identified the increased flexibility provided by notebook PCs, in terms of how, where and when to access the internet, as a key benefit.
The survey, carried out by Paradigm Research in the Kingdom of Saudi Arabia (KSA), Lebanon and the UAE, targeted more than 300 people. “The sight of people busily using wireless laptops in places as diverse as coffee shops, hotel lobbies and airports has become commonplace throughout the Middle East. This study provides support for the view that users throughout the region believe the mobile dream has become a reality for them,” says Samir Al Schamma, Intel's general manager for the GCC.
The survey was carried out in spring 2005 to coincide with the second anniversary of the launch of Intel Centrino mobile technology and reveals interesting similarities, as well as some intriguing differences, among users of wireless technology in each of the three countries surveyed. It is clear that technology has become very much a part of the fabric of life within the region as 68% of respondents say they use their laptops every day. Just 8% say they used their computer once a week or less.