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Raya drives Bahrain deals

Raya Gulf is set to deliver on its promise to penetrate the Bahrain and Kuwait markets as it prepares to sign a major deal with automobile distributor Ebrahim Khalil Kanoo (EKK) Group.

Raya Gulf is set to deliver on its promise to penetrate the Bahrain and Kuwait markets as it prepares to sign a major deal with automobile distributor Ebrahim Khalil Kanoo (EKK) Group.

“This is our first major project in Bahrain. It is a very big deal for us, as previously we have only had minor projects there. We have only turned our attention to the Bahrain and Kuwaiti markets since the beginning of 2005. The solution we are deploying extends further than the automotive part of EKK Group’s business, that’s only 70% to 80% of what it does,” said Mohamed Nayel territory sales manager Qatar, Bahrain and Yemen at systems integrator Raya Gulf.

Raya Gulf has dedicated offices in Saudi Arabia, the UAE and Egypt and will open one in Qatar within the next few months. A team of 50 people will be involved in an implementation of Oracle E-business Suite software at EKK, expected to start in September 2005 and last 15 months.

EKK Group, which is the exclusive distributor for Toyota and Lexus in the Kingdom, will install the business suite to increase its efficiency. It has taken Raya over one year to design the solution to meet the specific needs of EKK. Major advantages of the project include budget planning and vehicle tracking - an important factor in providing a just-in-time delivery service to customers.

The business suite will reduce EKK Group’s operational costs in its office functions, including accounting and procurement as well as human resources, by streamlining and automating manual tasks.

“Bahrain’s automotive sales and service industry is among the most competitive in the Middle East,” said Husam Dajani, vice president at Oracle Middle East and Africa. “In such a competitive market, the business benefits that Oracle E-Business Suite provides should enable EKK to reach unprecedented levels of customer satisfaction.”

Raya has been in partnership with Oracle since its inception and successfully completed a number of E-Business Suite implementations for automotive dealers.

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