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Al-Fardan in the driving seat

Qatar-based luxury car dealer Al-Fardan Group has installed AutoLink, a vehicle dealership management solution from Turnkey Information Solutions (TIS), as part of its strategy to fully automate its business processes.

Qatar-based luxury car dealer Al-Fardan Group has installed AutoLink, a vehicle dealership management solution from Turnkey Information Solutions (TIS), as part of its strategy to fully automate its business processes.

Al-Fardan needed a system that will replace its manual process of ordering and selling cars. In particular, it wanted a
solution that can automate its configuration process.

“When we order a BMW car, for instance, we go through a lot of configurations before we actually decide to order the car. We wanted a system that can help us do this,” said Ebrahim Mattar, vice president and director of IT, Al-Fardan Group.

"We were looking for a unique product for vehicle management that can take care of ordering [the car from the manufacturer], configuration and selling. We have a back office system for our after-sales services, but we did not have a front end system. We had a small Access database and Excel files but we did not have a centralised solution that takes care of configuration, ordering and selling. That was not there. Some of it was done manually or through Excel files,” Mattar added.

The system is integrated with Al-Fardan’s after-sales back end solution, a system developed in-house by BMW for its dealers, and with its MS Great Plains Financial,a financial management solution from Microsoft. According to Fadi Mubarak, acting general manager, TIS, AutoLink is a fully integrated, multi-lingual application that features a comprehensive set of modules that cover the whole spectrum of processes involved in car dealership, from ordering, and receiving to selling and issuing repair orders and tenders.

“AutoLink covers everything from A to Z — from the minute you purchase the car from the manufacturer, to the processing of paperwork and actual selling of the car to your customer. It also features various functionalities that can help you record your customers’ preferences,” Mubarak explained.

The cost of the Al-Fardan project was not disclosed,
but according to Mubarak, an AutoLink system for more than
30 users would cost US$50,000.

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