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Bravo for Saudi

Wataniya launches Saudi’s first business communications network under the brand name Bravo to support business group communications.

Wataniya International has launched Bravo, Saudi Arabia and the GCC’s first and specialised wireless operator, offering communications solutions. After making a 38% investment in the Public Telecommunications Company (PTC) earlier this year, Wataniya International will manage Bravo’s network, which is built on Motorola’s integrated Digital Enhanced Network (iDEN) platform. Bravo will provide instantaneous, cost effective and secure communications through a range of Push to Do and digital cellular services.

This is a step forward in the company’s expansion strategy according to Faisal Al-Ayyar, chairman of Wataniya International. “The launch of Bravo, with its unique product and service offerings, marks the beginning of Wataniya’s entry into Saudi Arabia, one of the region’s huge untapped markets for telecommunications,” he says.

Bravo’s network, which will be rolled out in three phases, has already commenced with coverage of Makkah, Medina, Jeddah, Riyadh, Dammam and Dhahran, including the Makkah — Jeddah highway. The next two phases will see the roll out to more cities and highways resulting in kingdom wide coverage.

Owned by shareholders Nasco, Wataniya International, the Ali A. Tamimi company and Sultan Najr Al Otaibi, PTC will provide the Saudi Arabian business community with a kingdom-wide communications solution through a 15 year build, operate, transfer agreement with Saudi Telecom. “Wataniya International’s investment in Saudi Arabia will become a valuable addition not only to the company’s operations in the region, but also to KIPCO’s diversified portfolio of investments,” Al-Ayyar concludes.

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