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Sinalco eyes premium orangeade segment

With its higher juice content and natural fruit pulp, Sinalco is positioning Sinalco Plus as a premium beverage.

Sinalco has introduced a new orangeade variant pitched at the high end of the soft drinks market. Sinalco Plus boasts 12% orange juice and 2% fruit pulp.

According to the German company, "the premium orangeade tastes even fruitier, of sweet summer days and sun-ripened Sicilian oranges."

The drink comes in 0.25 litre glass bottles for foodservice establishments, or in 0.5 and 1.5 litre PET disposable bottles.

Product packaging includes a marine blue bottle top, marine blue label and the distinctive Sinalco red dot.

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