Sinalco eyes premium orangeade segment
With its higher juice content and natural fruit pulp, Sinalco is positioning Sinalco Plus as a premium beverage.
Sinalco has introduced a new orangeade variant pitched at the high end of the soft drinks market. Sinalco Plus boasts 12% orange juice and 2% fruit pulp.
According to the German company, "the premium orangeade tastes even fruitier, of sweet summer days and sun-ripened Sicilian oranges."
The drink comes in 0.25 litre glass bottles for foodservice establishments, or in 0.5 and 1.5 litre PET disposable bottles.
Product packaging includes a marine blue bottle top, marine blue label and the distinctive Sinalco red dot.