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Time Out Dubai goes weekly from August

Time Out Dubai will be published weekly from the end of August, ITP Consumer Publishing has announced.

Time Out Dubai will be published weekly from the end of August, ITP Consumer Publishing has announced.

The switch has been prompted by the city’s rapid growth over the last five years and demand from readers and advertisers for a more immediate and accurate listings title, the company claims.

“We are delighted that Time Out Dubai will join Time Out London and Time Out New York in producing a weekly city version of the Time Out franchise,” said Neil Davies, Managing Director, ITP Consumer Publishing.

“Time Out Dubai reflects the identity of the city; Dubai is growing at a phenomenal pace, it offers, and will continue to offer, greater choice to both its residents and tourists than ever before.”

The 112 page weekly, which was launched in September 2001, will carry TV highlights, expanded coverage of international and local music, books, art and culture, sport, outdoor activities and local cinema.

“We must keep apace with the growing demand. The days when one magazine could cover, in depth and accurately, all that was happening for the next 30 days are ending,” Davies added.

Time Out Abu Dhabi, also published by ITP Consumer, will remain monthly.

But Motivate, publishers of Time Out’s rival magazine What’s On, signaled it had no intention to follow suit.

Referring to the recent spat over What’s On and Time Out’s circulation audit figures, which saw both sides claiming to be the top title, Ian Fairservice, managing partner at Motivate and group editor for What’s On, said: “Having clearly lost the battle of the monthlies, I am not surprised they are changing frequency to weekly.”

Campaign Middle East is published by ITP Business, a sister company to ITP Consumer.

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