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Jacky’s jumps during DSF

Jacky’s Electronics has recorded double-digit year-on-year revenue growth for IT and digital products during the first half of Dubai Shopping Festival (DSF) 2005, with strong demand for digital devices and notebooks driving the sales spike.

Jacky’s Electronics has recorded double-digit year-on-year revenue growth for IT and digital products during the first half of DSF 2005, with strong demand for digital devices and notebooks driving the sales spike.

“Despite the rainy start to DSF, there has been tremendous footfall to the mall-based outlets,” says Ashish Panjabi, chief operating officer at Jacky’s. “This clubbed together with our renovation at Deira City Centre has helped increase footfall and sales at our outlets.”

Jacky’s revamp of its City Centre outlet included a greater focus on displays of digital devices — a tactic that appears to fit well with consumer demand patterns. Strong demand for digital devices including smartphones, digital cameras and MP3 players continues to boost sales.

“Products such as the iPod continue to dominate in the MP3 space,” says Panjabi. “Creative has put up a good fight with the launch of the Zen 5GB, which has done well because it comes in ten colours and has a long battery life.”

“The launch of the Nokia 9300 mobile phone has also created a stir because it is lighter and slimmer than the Nokia Communicator 9500. Sony Ericsson has performed well with the S700 model offering high camera resolution and sleek looks. In the digital camera space, Sony, Canon, Fuji and Nikon remain the dominant brands,” he added.

In the notebook segment, Jacky’s has seen strong demand for high-end, widescreen models geared towards entertainment, with Toshiba and HP performing well in this segment. According to Panjabi, aggressive pricing by both Toshiba and Acer has been well received by customers looking for an entry-level notebook.

One common trend uniting both the notebook and the digital device sector is convergence. Panjabi explains: “The growth of multifunction products has been encouraging. Whether this be laptops that contain entertainment systems, card readers and a DVD writer integrated into one product, or mobiles with better PDA and camera functionality, customers want to see everything integrated better.”

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