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Dynamic IT drives channel change

Analysts at IDC reckon that the emergence of a dynamic IT model linking infrastructure, data and applications to create powerful services, will reshape the way that IT vendors view, manage and support all types of alliance and channel partners.

Analysts at IDC reckon that the emergence of a dynamic IT model linking infrastructure, data and applications to create powerful services, will reshape the way that IT vendors view, manage and support all types of alliance and channel partners. The creation of integrated and efficient partner ecosystems straddling multiple channels will become a top priority.

“As the IT environment enters its next phase of development in dynamic IT, closer alignment of vendor alliances and partnerships will be required to create a tightly functioning ecosystem,” said Cushing Anderson, research director at IDC’s software business strategies group. “A clear result of this activity is that vendor and partner positions in the ecosystem will become more fluid, changing as the situation demands.”

IDC defines dynamic IT as a framework that untangles the patchwork of isolated, under-leveraged infrastructure, data and applications. Incorporating elements from the various concepts of utility computing and grid computing being peddled by major hardware, software and service vendors, IDC claims that dynamic IT strategies create powerful services that can support business planning and execution.

Put simply, dynamic IT strategies — or indeed visions of utility and grid computing — pull together all elements of a complete IT architecture into an integrated solution supply chain. As such, the various channels employed at present and the various partners used need to become ever more closely aligned.

IDC believes that all IT vendors will be forced to become more partner centric and more partner savvy as a result, with those failing to make the transition at a disadvantage as the market evolves. Delivery of dynamic IT solutions will require greater interoperability and flexibility between all parties in the partner ecosystem.

With complex IT projects incorporating IT services provision as well as hardware and software elements, several companies from different backgrounds are often in the running to lead the solution delivery. Their ability to successfully co-ordinate the multiple partners required to implement each element of the solution will become a key differentiator in their ability to oversee and lead large projects.

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