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Buffalo charges in

Peripherals vendor Buffalo is poised for entry into the Middle East market. The Japanese vendor, best know for its range of wireless products, will move shortly to set up distribution channels and establish the Buffalo brand.

Peripherals vendor Buffalo is poised for entry into the Middle East market. The Japanese vendor, best know for its range of wireless products, will soon make a move to set up distribution channels and establish the Buffalo brand.

“We will be appointing a sales manager for the Middle East in due course; to have a presence on the ground who can work on developing key channel and customer relationships,” said Takuo Mouri, EMEA managing director at Buffalo. “If everything goes as planned we will then add to the setup with a sales office in late 2005.”

Buffalo’s portfolio is a hefty one, consisting of memory and multimedia products, and storage solutions. But it is the networking market in the Middle East that excites Buffalo more than any other product segment.

“In many countries, the rollout of broadband access has enabled wireless networking solutions to move from a niche product to mass market acceptance,” explains Mouri. “While the rollout of broadband in the Middle East is still at an early and very positive growth stage, Buffalo can already see the potential for mass adoption and movement of wireless home networking products.”

Buffalo aims to focus initially on the region’s two major markets, Saudi Arabia and Iran, as well as the UAE, the region’s re-export. “Buffalo believes that with its unique products and proven solutions it will quickly gain market share in the Middle East market,” concluded Mouri.

With vendors established in the Middle East reporting triple digit growth figures in areas such as wireless, more network players are expected to join Buffalo in the stampede to set themselves up in the region and gain a share of the growth.

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