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EMC targets US$74 billion healthcare market

Information lifecycle management plays critical role in helping healthcare providers effectively meet compliance regulations, manage patient images and records.

Storage vendor EMC will focus on the Middle East’s US$74 billion healthcare market in 2005. Initiatives such as Dubai Healthcare City, the number of new hospitals being built in the Gulf, and events such as the Arab Health Exhibition, are driving regional growth in the medical services sector.

The Kingdom of Saudi Arabia alone has an estimated base of more than 300 hospitals.“The region’s dramatically growing healthcare sector is contributing significantly to the rise in the amount of data that needs to be managed across the Middle East, including medical records, and X-rays and related images,” says Mohammed Amin, regional manager for EMC Middle East.

“Our mission for the coming year is to ensure that healthcare providers understand the practical value of EMC’s information storage and enterprise content management solutions in order to better handle this explosion of digital data,” he adds.

The vendor says its commitment to advancing information storage and management for healthcare organisations in the Middle East is indicated by the fact that it already has solutions developed with picture archiving communications systems (PACS) and electronic health record (EHR) partners readily available in the region.

The latter can help streamline clinical radiology workflow and meet regulatory requirements.EMC information lifecycle management (ILM) solutions that are integrated with PACS and EHR applications help radiologists and other caregivers gain access to live and archived images and patient records, speeding up patient care decision- making.

The new EMC Clariion AX100 networked storage system, gives smaller healthcare organisations with limited IT resources access to the same sophisticated applications, like PACS or EHR, that are deployed at large hospitals and health networks.

Research firm Enterprise Strategy Group predicts that data generated by compliant records in the healthcare industry will increase from 68 petabytes in 2003 to 238 petabytes in 2006.

Additionally, consolidating and networking information to achieve a unified view of patient data can yield significant benefits in improving clinical workflow, reducing length of hospital stay and enhancing overall patient experience.

Furthermore, by deploying online clinical workflow and building fully digitised and networked healthcare environments, physicians gain access to live and archived PACS and EHR data to make real time critical clinical decisions.

“Our software is already being utilised by several of the top healthcare organizations around the world. In 2005, we’re set to ensure that medical institutions in the Middle East do not get left behind,” adds Amin.

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