Home / HP ‘Made in Saudi’ PCs going regional

HP ‘Made in Saudi’ PCs going regional

HP plans to appoint another distributor to push its PCs assembled in Saudi Arabia to the wider regional market. HP executives also hope to finalise negotiations with the Saudi government to take part in its ‘PC for Homes’ initiative.

HP plans to appoint another distributor to push its PCs assembled in Saudi Arabia to the wider regional market. HP executives also hope to finalise negotiations with the Saudi government to take part in its ‘PC for Homes’ initiative. The scheme hopes to shift one million PCs in the Kingdom during the next five years.

Christoph Schell, SPO manager for ISE and general manager of HP PSG Middle East, who is currently in Saudi for talks with officials, reckons ‘negotiations are progressing very well’. HP’s Saudi assembly plant has a current run rate of 70,000 desktop PCs a year according to Schell. He believes production could hit its maximum capacity of 250,000 units within two years.

“We have ambitious plans for our Saudi production plant and we have done a very good job on winning deals with governments and education institutions from across the region,” said Schell. “But I believe the capacity and the potential market is a lot higher. So what we are going to do is appoint more partners to grow the business.”

“We have yet to really make a breakthrough filtering these products into our run rate business for the small and medium business sector. We will appoint one or two more partners outside of Saudi Arabia to boost our distribution capabilities of this production plant,” added Schell.

At present, only Jeraisy and Nahil Computers have distribution rights in Saudi for the locally assembled PCs. HP now plans to add a third Dubai-based partner to sell the ‘Made in Saudi’ products in other countries around the region, but not in the Kingdom itself. With the Saudi ‘PC for Homes initiatives’ scheduled for an early 2005 start, potential suppliers will find out soon who has bagged the lucrative supply contracts.

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

CHANNEL AWARD 2018