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Kodak targets happy snappers with new printer

Kodak has launched its EasyShare Printer Dock Plus, a $249 printer capable of producing photo quality 4x6-inch pictures from almost any digital source.

Kodak has launched its EasyShare Printer Dock Plus, a $249 printer capable of producing photo quality 4x6-inch pictures from almost any digital source.

The new model is able to receive pictures from a user’s mobile phone camera via its built-in IrDA (infrared) wireless technology, plus it can print from digital cameras via PictBridge and SD/MMC memory cards, all without the user needing a PC.

The Printer Dock Plus incorporates Kodak’s Color Science technology for vibrant, accurate colour reproduction and also features a new ‘Auto Enhance’ button to correct underexposed dark shots, a problem particularly prevalent when taking shots in low-light situations with mobile phone cameras.

“We’re witnessing the phenomenal growth of camera phones, yet many handset owners aren’t aware how easy it is to print their pictures,” said Richard Stearns, general manager of home printing systems for Kodak’s Digital & Film Imaging Systems operation. “Just as we helped digital camera owners solve the dilemma of sharing and printing their pictures, Kodak is doing the same with phone cam owners. We’ve made significant strides by installing phone camera-friendly Kodak Picture Maker kiosks at retail locations and creating Kodak Mobile Service for online and on-handset sharing. Now the simple-to-use Printer Dock Plus brings that same benefit into the home.”

The Printer Dock Plus is designed to print one, two, four or nine images on each 4x6-inch sheet and comes with an optional external 8-in-1 memory card reader for use with additional memory card formats, as well as a dedicated multi-function docking connector for Kodak’s own EasyShare 600/6000 and 700/7000-series digital cameras. The Printer Dock Plus comes bundled with sample photo paper and a cartridge kit, meaning users can immediately produce 10 pictures.

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