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Citrix adds Alpha Data

Citrix has nabbed UAE-based systems integrator Alpha Data as a channel partner. Alpha Data has picked up gold status in the Citrix Solution Advisor (CSA) channel programme.

Citrix has nabbed UAE-based systems integrator Alpha Data as a channel partner. Alpha Data has picked up gold status in the Citrix Solution Advisor (CSA) channel programme. Alpha Data will now have access to marketing resources, sales expertise, training and technical services from Citrix in order to target new customers.

Antoine Aguado, regional manager at Citrix, said: “With this agreement, Citrix Systems will get a major fillip in the GCC and Middle East market where our products are already beginning to get wider acceptance. Alpha Data, we are sure, will help strengthen our brand image and facilitate our region-wide campaign.”

“Alpha Data is well-established not only in the SME sector but in the enterprises and networking sectors as well. And it has the necessary technical expertise in these areas,” concluded Aguado.

K.S.N. Prasad, general manager at Alpha Data, said: “With over 350 highly skilled and dedicated personnel, we offer reliable service in solving business problems by applying technology-based solutions and services tailored to each client's individual strategic objectives.”

“Our strength lies in directly dealing with industry leaders as our solutions partners and we do not operate through distributors,” he added, describing Alpha Data’s position as a systems integrator and IT services provider.

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