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FTI targets top five

FTI wants to be one of the top five manufacturers of digital data storage media in the world within the next few years, even though it has yet to finish building its plant.

Falcon Technologies International (FTI) wants to be one of the top five manufacturers of digital data storage media in the world within the next few years, even though it has yet to finish building its plant and take delivery of its DVD making equipment.

While such naked ambition has been common place among US or Asian start-ups in the past, FTI’s claims come from much closer to home as the firm will be based in Ras Al Khaima (RAK), just a few miles away from Dubai and this week’s Gitex.

“The mission of FTI is to be one of the top five digital data storage media manufacturers in the world,” says Adel Michael, vice chairman & CEO of FTI. “We began constructing the plant in the summer in RAK and it will be fully operational in the first quarter of next year.”

When the digital data storage media plant is up and running, it will produce premium products targeted at the high end DVD market. In addition to shipping products to the local market, FTI will also export to target markets elsewhere as it aims to overhaul the Asian players that currently dominate the sector.

“A lot of the Asian manufacturers are targeting the low end segment, which covers things like entertainment, but we are targeting the high end. For example, companies that need storage media for financial data or medical records cannot use the low end products,” Michael explains.

FTI has been showcasing samples at Gitex, which have been manufactured by the firm’s equipment provider. When production begins at the RAK-based plant next year, FTI will operate a duel strategy of OEM manufacturing and creating its own brand DVDs, which will be sold under the RAKTEK name.

While Michael is unwilling to reveal the number of DVDs FTI will produce, as he believes it will dull the firm’s competitive edge, he points to the amount of land procured for the plant as evidence of its ambition.

“You don’t build a 11.3 hectare site to make just a couple of discs,” he says. “We will succeed because we have a high quality product. The equipment is Japanese, the management is Swiss and the environment is the Emirates. It is a combination that cannot fail.”

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