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Barco boosts Middle East image

Belgian imaging technology provider, Barco, is at Gitex to promote its screen and display solutions in the Middle East after securing a deal with Dubai TV earlier this year.

Belgian imaging technology provider, Barco, is at Gitex to promote its screen and display solutions in the Middle East after securing a deal with Dubai TV earlier this year. Barco was selected to provide iPresent, its high-resolution backdrop display, for the TV channel’s new studio.

Three iPresent walls were installed in the studio, covering a total surface of 20m squared. Each wall consisted of projection modules with XGA resolution and DTP technology, allowing Dubai TV to use the wall as a high quality alternative for a traditional video wall.

The newsroom was created within four months, Barco says. “This was a real challenge because normally operational efficiency drops during installation. But [we] put a lot of effort into the project management side of things and the planning to ensure that we counteracted those risks,” says Johan Quartier, director, market business development, Barco.

Stand T7-1, www.barco.com

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