The cable guys expand portfolio
Belden has used its recent merger with CDT to broaden its product offering for the Middle East.
Belden CDT has spent this year’s Gitex talking up the recent merger of Belden and CDT, which brings CDT’s impressive Nordx brand under the Belden umbrella. The vendor is marketing the end-to-end IBDN solution as a result of the merger.
“Structured cabling solutions were the traditional strength from the Belden side and with the merger we now have an end-to-end solution, incorporating products such as Nordx patch cords into our portfolio. The IBDN brand takes existing Nordx products and combines the benefits of Belden’s standard cabling,” says Andy Schaffstein, marketing manager Europe, Belden CDT.
“More important than existing products, bringing together two engineering groups to develop products for the future is key for the company,” he adds.
The merger will have some fallout on existing product lines, with some obsolete products set to be weeded out.
“We are in the process of rationalising our product line but the existing Belden and Nordx product lines will continue. Some smaller brands with overlapping products will be phased out,” says Schaffstein.
The merger is also producing plenty of challenges in the operational sense, with customer services, training, IT systems issues all being addressed at the moment. Notwithstanding these issues, Belden CDT has ambitious plans in the region.
“Belden CDT is going after two distinct market types in the region, we’re looking to make business in the electronics market, covering residential cabling, security and detection, industrial process, automation controls and the entertainment market. As well as that we are aiming for the network communications market with the IBDN line,” says Schaffstein.
10Gigabit Ethernet over copper also represents a considerable opportunity for the vendor although, Belden CDT is keen to emphasise caution in the marketplace.
“There is a proliferation of 10Gigabit messages in the market. The reality is that it exists over fibre, but companies are saying they have a fibre solution and also insinuating they have a copper solution. The fact is, there is no standard and companies marketing these products are being misleading,” explains Schaffstein.
“Nevertheless, it’s going to be the future, not in the next two years, but going forward, it’s going to be what Gigabit Ethernet is now — the de facto Ethernet standard for cabling,” he adds.
Belden CDT is also stressing the considerable challenges that face the standard before credible commercial products will appear.
“Field testing is a huge issue with the physical layer, this needs to be addressed and understood properly. Information needs to be complete, factual and not misleading. Right now Cat6 is being looked at as the UTP solution and you can do it to 55m but going up to 100m is a different ball game,” he explains.