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ATI satisfies power users

Specialist graphics card company demonstrates its latest devices for hardcore gamers and video editing professionals.

ATI has been demonstrating the awesome graphics processing capabilities of its new range of ALL-IN-WONDER video cards this week. According to Chris Hook, EMEA head of public relations, the X600 PRO and X800 XT cards will provide optimum performance on the very latest video games, such as Doom III and Half Life 2, as well as supporting demanding video editing applications.

“We have a very aggressive ISV programme to ensure that the cards are compatible with the very latest games,” says Hook. “The cards feature anisotropic filtering to improve textures in video games.”

A typical games console will run games at resolutions of 640 x 480 on a standard television set, but a PC equipped with an X800 card will support resolutions of 1600 x 1200. Hook says that if a PS2 represents graphics performance of 1X, the X800 represents performance of an incredible 25X.

The X600 PRO is powered by the Radeon X600 graphics chip and is positioned at home theatre, video editing and gaming applications. The card uses PCI Express technology to deliver fast throughput and allow the transfer of data between the visual processing unit (VPU) and central processing unit (CPU) in both directions simultaneously.

This effectively allows data to be sent and received at twice the speed of existing AGP 8X solutions, according to the company. “It means more performance for video editing applications with frames moving twice as fast as before,” says Hook.

The X800 XT is described as the first video card to incorporate DVI-I and VGA monitor connectivity as well as a TV and FM radio tuner in a single slot device. It is designed to reduce noise, as well as intelligently de-interlace and accelerate video playback to produce superior video quality.

A feature called Videoshader HD allows for user programmable video effects, video quality enhancement, and the encoding and decoding of many video standards, including MPEG1, 2 and 4, Real Media, DivX and Windows Media Video 9. X800 also supports the latest high-definition and wide display formats. “You can now use your PC as a TV and record your favourite shows. You can hook it up to your video camera too,” explains Hook.

ATI opened a regional office in the last year and is working closely with local PC assemblers as well as getting involved in major tenders.

The consumer market still remains relatively small in the Middle East, but the hospitality market, in particular, represents a sizeable opportunity to sell PCs and set top boxes equipped with ATI’s graphics cards.

“ATI’s latest add-in video cards bring Middle East users the world’s most innovative solutions for home theatre viewing, video editing and gaming,” says Rauf Baig, regional sales director, ATI Technologies.

“We are using GITEX 2004 as an opportunity to demonstrate to our valued regional customers that only ATI delivers the most powerful video and graphics technology available.”

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