Home / Body Glove a hit

Body Glove a hit

Funky lifestyle Body Glove aimed at young professionals

US office products company, Fellowes, is targeting its funky lifestyle Body Glove brand of products to hip young professionals in the Middle East region.

The Body Glove range of products, which include designer driven protective wear for mobile phones, MP3 players and digital cameras, as well as some of the coolest mobile Bluetooth headsets, are aimed strictly at the “young, mobile, connected, always on the go, X-treme generation,” according to the company’s marketing blurb.

Bernd Mazzurana, Fellowes general manager and director of European export, said the brand image of the Body Glove range is a perfect fit for the hip, active, fun-seeking and highly style-conscious youth market in the region.

“This is an ideal territory for us to build this brand. Dubai is clearly the trendsetter in the region. It’s technically very highly developed, I would say even more so than in Europe.” He added that the Middle East consumer also picks up new technology much quicker than Western European consumers, who often take longer.

“Here, people go for it right away. It’s a multinational society in Dubai and the consumers here have a very high awareness of and attraction to high quality brands.”

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

CHANNEL AWARD 2018