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Dell partners up for Gitex

Gitex 2004 marks the culmination of a momentous year for Dell that began, appropriately enough, at last year's show.

Gitex 2004 marks the culmination of a momentous year for Dell that began, appropriately enough, at last year's show. At Gitex 2003 the Texas based company first introduced its new line of printers to the Middle East and announced it was making a concentrated push into the consumer arena through its partnership withTechnoworld.

The firm's consumer reseller network has steadily grown over the last year, with Dell products and peripherals today readily available at major outlets across the UAE. In the past 12 months, the vendor has also continued to strengthen its support system for enterprise customers through the extension of its network of Dell Authorised Service Partners (DASP) across the Middle East, a set-up that is designed to ensure high quality and consistent service that is on par with the best international standards.

"Dell is committed to offering its customers the latest technology at the best value and quality," says Michael Collins, general manager of Dell Middle East. "With this in mind, we are improving and expanding our services in the Middle East while ensuring our comprehensive product offering meets most, if not all, our customers’ computing needs," he explains.

As in previous years, Dell is participating in the Middle East's largest information technology trade show through its UAE partners, Emirates Computers and Key Information Technology. On display this year are Dell's full range of enterprise products, including Optiplex desktops, Latitude notebooks, PowerEdge servers, PowerConnect switches and PowerVault and Dell|EMC storage systems.

Dell's new Optiplex desktop PCs are based on Intel's recently launched 915G Express chipsets and are powered by the latest Pentium 4 processors. Dell claims that its new machines' PCIe configuration, along with their use of DDR2 memory, will allow corporate users to enjoy improved system, graphics and network performance.

Among the other product highlights is Dell's new range of servers, which feature the latest high-performance 32-bit/64-bit Intel processors. "The availability of new technologies such as Intel EM64T, PCI-Express and DDR2 mark a redesign of core architectures, replacing legacy sub-systems that have reached their performance ceiling," Collins explained. "These technologies offer the architectural basis and a flexible path to support 64-bit computing in the enterprise."

First unveiled by Dell in August, the new server range includes the company's entry-level, rackable tower PowerEdge 1800. For enterprises, the PowerEdge 2800 delivers reliability, availability and serviceability features that are designed to minimise downtime. Other products being shown by Dell include the recently unveiled Optiplex GX280 and SX280 corporate desktops, which also feature PCI Express, and the Dell/EMC AX100 storage area network (SAN), which is aimed at small organisations and workgroups.

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