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Sapphire Technology gets new ME manager

Mohammed Ibrahim’s first priority will be to strengthen the reach of Sapphire's distribution channel in the region.

ATI-powered graphics card supplier, Sapphire Technology has appointed Mohammed Ibrahim as manager of its Middle East operation. Ibrahim brings over 15 years experience of the Middle East IT channel including positions at major vendors and distributors. Ibrahim's first priority will be to strengthen the reach of Sapphire's distribution channel in the region.

"Sapphire is a market leader in Europe and I believe it can emulate that position in the Middle East as well," says Ibrahim. "The plan is to appoint further in-country distributors to complement our existing partners and increase Sapphire's presence in key markets such as Iran, Saudi Arabia and Egypt."

As well as bringing its new regional manager to Gitex, Sapphire will also be displaying high performance ATI-based products including its Sapphire RADEON TOXIC X800 family and RADEON 9600 XT All-In-Wonder offering.

The new Sapphire RADEON TOXIC X800 family heralds in a new generation of High Definition gaming solutions.
Developed for demanding gamers and overclockers, the TOXIC series features a powerful, yet quiet Artic cooling fan which blows the hot exhaust air out of the PC case via the adjacent PCI bracket slot.

Sapphire's new Beast ALL-IN-WONDER 9600 XT card, which is also based on ATI's latest integrated video technology, provides users with the latest PC multimedia capabilities combined with new features such as FM Radio, Dual VGA, Faster-than-Real time DVD / CD Authoring and the next generation REMOTE WONDERII radio frequency (RF) Remote Control and of course awards winning TV on your system.
Along with these two additions to the family, Sapphire will also be showcasing a whole host of ATI accelerators ranging from the Radeon 7000 over the new X700 all the way up to the X800XT Platinum Edition.

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